In 2020, the Lazio Region launched an ambitious initiative to revitalise and promote local tourism by building structured tourism systems. This project led to the creation of the DMO (Destination Management Organization) called “La Francigena e le Vie del Gusto in Tuscia”. This organisation aims to create an unprecedented collaboration between public and private bodies across Tuscia and the Lazio Maremma, focusing on two key strands: the Via Francigena route and local food and wine culture.
The DMO represents an extraordinary opportunity to strengthen local identity and cohesion, promoting ethical and sustainable tourism development. The project involves 22 municipalities and 45 businesses along the Via Francigena from Proceno to Monterosi, working together to improve the management and organisation of the area.
Specialist Training in the Tourism and Cultural Sector
One of the highlights of this initiative is the series of training courses scheduled for November and December 2023. These courses are designed to provide specialist training for young people, business owners, associations and anyone wishing to deepen their skills in the tourism and cultural sector.
Course Details
Period: November – December 2023
Format: Online via Google Meet
Duration: 8 lessons of 1 hour and 30 minutes each, one lesson per week
Course Modules
Visitor Management: Tourist Offices and Libraries
Territorial Marketing: Introduction to territorial marketing and organising promotional events
Territorial Promotion and Management: Overview of experiential and green tourism, designing and promoting tour packages
Social Media Marketing: Managing social platforms such as Facebook and Instagram
English Language: Basic module of tourism English
Expert Instructors
Dr. Alessio Pagliara – Head of communications and marketing. He defines tour packages and handles their promotion and marketing to specific audience segments. He manages communications about local events and initiatives through press and social media channels.
Dr. Manila Olimpieri – Holds a master’s degree in Art History and Protection of Historical-Artistic Heritage. She works in territorial marketing in Tuscia and Sabina, managing tourist offices and organising events and promotional initiatives for the areas the company operates in. Over the past 3 years she has also drafted project proposals for regional and European calls for funding.
Dr. Letizia Massa – Holds a degree in Modern Languages and Literature. She handles the operational organisation of themed tours, mainly focused on gardens and private historic residences in Italy, Europe and some non-European countries.
Dr. Alessandra Petra – Holds a degree in Archaeological Heritage and a qualification as an expert in planning and managing cultural events. She currently serves as Director of the Fara in Sabina Civic Archaeological Museum. She is a licensed tour guide for the Province of Viterbo and manages the Tuscania Tourist Office and guided tours in Tuscia.
Real English School
A private English language school built around teaching people to think in English, moving away from the traditional habit of translating from English into Italian.
Francesco Passeri
Francesco Passeri is a Digital Marketing expert with extensive knowledge of website creation and social media editorial planning. Specialising in advanced digital communication strategies, his primary professional goal is to design tailored solutions that optimise online presence, aiming to increase visibility and help his clients reach their business goals.
How to Take Part
To take part in the courses, send your application to dmofrancigenaegusto@gmail.com, filling in the attached Form A.
For further information, call 348 520 3954 or email dmofrancigenaegusto@gmail.com
